Name : Dr.
Jitendra Kumar Mishra
Qualifications
: Ph.D. (Economics), Master of
Business Economics (MBE),M. Sc. (Maths),B.Sc. (Physics, Chemistry,
Maths).
Work Experience : 10 Years (Approx.)
Research Interests : Economic Policy, Consumer Behavior
Dr. Jitendra Kumar Mishra holds Ph. D. Degree in Economics of Devi
Ahilya University, Indore. He has around 10 years of experience in
teaching, research, Training and consultancy. He has published books and
Monograph on contemporary issues related to globalisation. He has also
published his research work in Journals of repute. He has conducted
sessions on WTO related issues for the executives of various Industries
and Management Teachers across the country.
International Journal:
- Jitendra Kumar Mishra, Shubhangi Jore, Rupal Chowdhary, Pragya
Pandit and Shalini Sinha, “PBI Life At Cross Roads”. Prestige
International Journal of Management and Research vol. 1(1) pp 90-93,
2009.
- Rahul Singh, Mishra, Jitendra Kumar and Singh,
Mahesh Kumar, “The Entrepreneurship Model of Business Education:
Building Knowledge Economy”, Bulletin of the Szent István
University, Gödöllő, Hungary, Special Issue, Part II, pp. 629, 2008.
- Jitendra Kumar Mishra, “Entertainment
on Hold – A Case Study”, Focus – The International Journal of
Management Digest, Vol. 4(1), pp. 65 – 69, 2008.
- Jitendra Kumar Mishra, “Constituent
Dimensions of Customer Satisfaction: A Study of Nationalised and Private
Banks”, Revista Tinerilor Economisti (The Young Economists
Journal), vol. 1, issue 8, pp. 40-47, 2007.
International Conference:
- Jitendra Kumar Mishra; Rahul Singh, “Impact
of GATS Policy on Higher Education: A Perceptual Study of
Stakeholders from Business Education” in proceedings of
International Conference on Tradition and Innovation, Szent
Istvan University, Godollo, Hungary, December 3-5, 2007.
National Journal:
- Jitendra Kumar Mishra, International
Business, School of Distance Education, Bharati Vidyapeeth
University, Pune, Vikas Publishing House Pvt. Limited, Delhi,
2009.
- Rahul Sharma, Jitendra Kumar Mishra and Naseem Abidi,
“Implementation of “IFRS”: Issues and Challenges”, Review of Business
and Technology Research, Vol. 1, No. 1, pp. 1-8, 2008.
- Jitendra Kumar Mishra, S. Sivaram, Rupal
Choudhary, Shubhangi Jore, Rakshita Pandey, and Vivek Sharma, “GTS
in Global Economy”, Prestige Journal of Management and
Research, vol. 10(1-2), pp. 129 – 139, 2006.
- Jitendra Kumar Misra, Anupama Rohira,
Shilpa Bagdare and S. Sivaram, Hotel Omni Palace
(Case on Marketing Strategy), Prestige Journal of Management and
Research, 9(1), pp. 151-155, 2005.
- Sapna Parasher, Ruchita Shandilya, Jitendra Kumar
Mishra, Milind Trivikram Phadtare and Nishit Dubey, “Radio
Mirchi: Future Ahead”, Prestige Journal of Management and
Research, Vol. 8(1-2), pp. 184-87, 2004.
- Dr.Nirupama Nagar and Jitendra Kumar Mishra, “Non
- Performing Assets of Commercial Banks - A case study
of State Bank of Indore”, Madhya Pradesh Journal of Social
Sciences; Vol. 7(1), pp. 102-112 , 2002.
- Dr.Nirupama Nagar and Jitendra Kumar Mishra,
“VAT in M.P. - Challenges and opportunities”,
Madhya Pradesh Economic Journal; Vol. 15(1), pp. 18-21, 2002.
National Conference:
- Gurvinder Makhija, Jitendra Kumar Mishra and
Akhilesh K Misra, “Emotional Quotient and Advertising Appeals: A
Perceptual Study of Consumers” in proceedings of the 5th
National Conference on Enhancing Performance: Agenda for Growth,
Prestige Institute of Management and Research, Indore, M.
P., January 29-30, 2004.
- Dr.Vivek Singh Kushwaha; Mrs.Nailala Aizaj; Jitendra
Mishra, “Creative Restructuring” in proceedings of
3rd National Conference on e-Governance and Digital Libraries,
International Institute of Professional Studies, Devi Ahilya
Vishwavidyalaya Indore M.P, October 16-17, 2003.
- Mrs.Nailala Aizaj; Dr.Vivek Singh Kushwaha; Jitendra
Mishra, “Mass Customisation to Individual Tailor
Made Customisation Appraisal and Challenges”, in proceedings
of 3rd National Conference on e-Governance and Digital Libraries,
International Institute of Professional Studies, Devi Ahilya
Vishwavidyalaya Indore M.P, October 16-17, 2003.
Books / Chapters / Case / Others:
- I. C. Gupta and Jitendra Kumar Mishra, Eds.,
Synergizing East and West for Global Competitiveness,
Excel Books, New Delhi, 2007.
- Jitendra Kumar Mishra and Rupal Chowdhary,
“Exchange Rate and Inflation as Antecedents of Trade Flow: An Empirical
Study”, Synergizing East and West for Global Competitiveness, I. C.
Gupta, Jitendra Kumar Mishra (Eds.), New Delhi: Excel, 2007, pp.
351-362 .
- Jitendra Kumar Mishra, Shuchi Sharma, Pragya
Pandit, Anchal Tyagi, and Prashant Kr. Mohanti, “Keepwell Labs Ltd”,
Case Method in Management Education and Training-Text and
Illustrations, Upinder Dhar and Santosh Dhar (Eds.), Excel, New Delhi,
2007, pp. 334-338.
- Jitendra Kumar Mishra, Sivaram Sreedhara, “PPS
Feed Mills – Challengess Ahead” Case Method in Management Education and
Training-Text and Illustrations, Upinder Dhar and Santosh Dhar (Eds.),
Excel, New Delhi, 2007, pp. 362-365.
- Jitendra Kumar Mishra, S. Sivaram, Rupal
Chaowdhary, Shubhangi Jore, Rakshita Pandey and Vivek Sharma, “GTS in
Globalising Economy” Case Method in Management Education and
Training-Text and Illustrations, Upinder Dhar and Santosh Dhar (Eds.),
Excel, New Delhi, 2007, pp. 453-457.
- Jitendra Kumar Mishra and Upinder Dhar, Eds., Indian
Economy – Glimpses of Transformations, PIMR Monograph
Series, 15/2006, 2006.
- Jitendra Kumar Mishra and Upinder Dhar, Status
Paper on Service Sector as an Engine of Economic Growth (Indian
Perspective), S.P.No. PIMR/2006/01, 2006.
- Jitendra Kumar Mishra, Sivaram Sreedhara and
Pankaj Gupta, “Constituent Factors of Purchase Decision of Fans: An
Empirical Study”, Strategies of Winning Organisations, Upinder Dhar,
Santosh Dhar, Vinit Singh Chauhan (Eds.), New Delhi: Excel, 2006,
pp.455-461 .
- Shrish Chowk, Padma Modi, Jitendra Kumar Mishra and
Pallav Jain, “Constituent Factors of Effectiveness Medical
Representatives: An Empirical Study” Strategies of Winning
Organisations, Upinder Dhar, Santosh Dhar, Vinit Singh Chauhan (Eds.),
New Delhi: Excel, 2006, pp. 449-454.
- Mala srivastava, Akhilesh K. Misra, Jitendra Kumar Mishra,
Anant Gwal, Pranjal Muley and Sidharth Mathur, “Penny Post at Cross
Roads” The Smart Manager, vol. 5, Issue 3, pp.103 – 108, 2006.
- Jitendra Kumar Mishra, Book Review,
Business Environment, Justin Paul, Tata McGraw Hill, New Delhi, in
Prestige Journal of Management and Research, vol. 10(1-2), pp. 204-208,
2006.
- Jitendra Kumar Mishra and Upinder Dhar, Status
Paper on Indian Economy Beyond 2005, S.P.No. PIMR/2005/01,
2005.
- Jitendra Kumar Mishra and Divya Avasthi,
“Consumer Buying Behaviour as a Function of Marital Status, Gender and
Packaging: a Study of Cosmetic Products”, Domestic Brilliance to
Universal Exellence Quest for Organisational success, Santosh Dhar,
Upinder Dhar (Eds.), New Delhi: Excel, 2005, pp.278-283 .
- Jitendra Kumar Mishra, Anupama Rohira, Mishi
Jagtap, Abhishek Tripathi and Ashish Linge, “Banking on
Relationship”, Cases in Management Indian Experiences, PIMR
Monograph Series, Upinder Dhar, Santosh Dhar, Sapna
Parashar(Eds.), 13/2005, 2005, pp. 91-97.
- Smriti Johri, Sapna Parashar, Jitendra Kumar Mishra,
Amrita Thakre and Nishith Dubey, “The Rolling Tide” Cases in
Management Indian Experiences, Upinder Dhar, Santosh Dhar, Sapna
Parashar(Eds.), PIMR Monograph Series, 13/2005; pp. 146-149, 2005.
- Mala Srivastava, Ruchita Shandilya, Jitendra Kumar
Mishra, Vardhan Choubey,and Arjun Swamy, “Road Mapping
Success” Casses in Management- Indian Experiences, Upinder Dhar,
Santosh Dhar and Sapna Parashar( Eds), PIMR, Monograph Series,
13/2005, pp. 114-117, 2005.
- Jitendra Kumar Mishra, Book Review,
International Business, Justin Paul, Tata McGraw Hill, New Delhi,
Prestige Journal of Management and Research, vol. 9(2), pp. 394-399,
2005.
- Jitendra Kumar Mishra, International Business
Environment and Management, B.K.Bhalla and S. Shava Ramu(2003),
New Delhi: Prestige Research Abstracts, vol. 1(1), pp.
86-89, 2004.
- Jitendra Kumar Mishra, International Business,
Text and Cases, Francis Cherunilam, (2004), New Delhi, Prestige
Journal of Management and Research, vol. 8(1-2), pp. 201-3, 2004.
- Nirupama Nagar and Jitendra Mishra, Eds.,
Bhumandalikaran Ke Anterdwanda, Shri Sunita Publications,
Indore, 2003.
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