Faculty‎ > ‎

Dr. Nripendra Singh

Name : Dr. Nripendra Singh

Qualifications : Ph.D. (Busi. Admn.), MBA (Mktg Mgmt), MBA (Computer Mgmt)

Work Experience : 09 years

Dr. Singh has worked with Videocon Group of companies, and has academic and research experience from reputed Institutes like Indian Institute of Management (IIM) Lucknow, Lucknow University, and several Management Institutes. He is visiting research scholar at Steven Institute of Technology, Hoboken, NJ (USA). He has presented papers both at National and International levels.

 

Publications:

 

International Conference:

  1. Singh Nripendra and Abhishek Gupta, "Product Flexibility: A Case of Goel Canvas Pvt Ltd,” Ninth Global Conference on Flexible Systems Management, Conference Proceedings, MK-102, pp. 1-8, 2009.
  2. Singh Nripendra, Siddhartha Mishra, Vivek Agrawal, “A Conceptual Framework for Flexible Marketing System,” Ninth Global Conference on Flexible Systems Management, Conference Proceedings, MK-101, pp. 1-9, 2009.
  3. Singh Nripendra,“Marketing to Service Flexibilities: Lessons from the Corporate,” Eighth Global Conference on Flexible Systems Management, Theme III, pp. 217-225, 2008.
  4. S. Ravikesh and Singh Nripendra, “Study of Flexible Strategy with Innovation and New Product Development in Mobile phones,” Eighth Global Conference on Flexible Systems Management, Theme IX, pp. 907-913, 2008.
  5. Singh Nripendra, K. William and  A. Mohan, “Service Quality in the Commercial Passenger Transport Industry in India,” 3rd International Conference on Services Management, Track-3, pp. 1-31, 2008.

National Journal:

  1. Kathleen A. Krentler and Singh Nripendra, “Internet Mavens in India,” Paradigm – IMT, Ghaziabad, Vol. XIII, No.2, July–Dec. 2009.
  2.  Singh Nripendra, “Clustering Consumers on the basis of Attitudinal Variables”, Asia-  Pacific Business Review, Vol. V No. 4, pp. 146-152, 2009

Books / Chapters / Case / Others:

  1. Vimal Babu and Singh Nripendra, “Flexibility in HR System: Lessons from Corporate,” published in ‘Flexibility with Business Excellence in the Knowledge Economy’ edited by Prof. (Dr.) Prem Vrat, GIFT Publishing, New Delhi, pp. 312-320, 2007.
  2. Singh Nripendra, “Management Research in Technology Age,” published in EMTECHMAN, edited by Prof. (Dr.) Jai Prakash, GIFT Publishing, New Delhi, pp. 158-162, 2006.
  3. Singh Nripendra, “A comparative study of four toothpaste brands to develop strategy for consumer sales promotion,” published in ‘Marketing Strategies for emerging markets’ edited by R. Nargundkar and Tapan Panda, Excel Books, pp. 190-200, 2005.
Comments