Faculty‎ > ‎

Dr. Ravi Shankar

Name : Dr. Ravi Shanker

Qualifications : Ph.D., Masters Degrees in Management and in Science

Work Experience : 30 yrs.

Research Interests : Marketing Management, Services Marketing and Marketing Strategy

Prof. (Dr.) Ravi Shanker, Director, Jaypee Business School has 30 years of academic experience in leading business and communication management Institutions in India like Management Development Institute (MDI) Gurgaon, School of Management Studies (IGNOU), Indian Institute of Mass Communication (IIMC), New Delhi and Indian Institute of Foreign Trade (IIFT), New Delhi. Before joining Jaypee Business School he worked as Chairperson Graduate Programme for 5 years and Chairperson (International Collaborations and Off-campus Graduate Study Programmes) for 2 years.

He has authored four books and some of which are used as text books in many business schools. He has presented papers in many international conferences and published research papers. Dr. Ravi Shanker is also a member of Academic Councils of many Institutions and universities, besides All India Management Association (AIMA), Indian Institute of Materials Management. He specializes in the field of Marketing of Services and has undertaken consultancy and training assignments.




International Journal:

  1. Ravi Shanker, “Social Marketing Approach to Sustainable Development” Power Shifts and Global Governance, Anthem Press London, 2010.
  2. Ravi Shanker and Debdeep De, “The Market, Consumers and Consumption Patterns in India: The Strategic Implications” “Doing Business in India”, Pawan S. Dudhwar and Arup Verma Eds, Routledge, UK, 2010.


International Conference:

  1. Ravi Shanker, “Social Marketing for Sustainable Development: the Indian Experience” 8th International Congress on Marketing Trends, Paris January, 2009.
  2. Ravi Shanker, “Sustainability and Social Development: The Indian Experience” Working group’s conference, German Development Institute, Germany April, 2008
  3. Ravi Shanker, “Developing Communication Campaign” International Workshop on Promoting a Positive Image of Youth, Commonwealth Youth Programme, February, 1997.


National Journal:

  1. Ravi Shanker, “Role of PR in Marketing”, Communicator, Indian Institute of Mass Communication, New Delhi, July 1998.
  2. Ravi Shanker, “Advertising and Media Scene in India”, Indian Journal of Commerce, Indian Commerce Association, New Delhi Vol. 51, No.1 March 1998, pp 21-37.
  3. Ravi Shanker, “Emerging Trends in Indian in Advertising”, Observer, 1996.
  4. Ravi Shanker, “Farm Communication: An Approach for Agro-chemicals”, Communicator, Indian Institute of Mass Communication, New Delhi January-March, 1995.
  5. Ravi Shanker, Social Campaigns; Perspective on Family Planning Movement, Communicator, Indian Institute of Mass Communication, New Delhi June 1991.
  6. Ravi Shanker, “Sales Promotion in Hotels”, Indian Journal of Marketing, May-Aug. 1990.
  7. Ravi Shanker, Communication for Confidence, Asian Panorama, Sept. -Oct. 1989.
  8. Ravi Shanker, “Social Marketing - Concept and Process”, Communicator, Indian Institute of Mass Communication, New Delhi, Sept. 1989.
  9. Ravi Shanker,Personality & Market Segmentation, Business Inn. Oct.-Nov. 1981.


National Conference:

  1. Ravi Shanker, “Social Marketing: Process, Problems and Prospects” Bi-annual Meet of the general assembly on 50 years of Communications Research, National Council of Development Communication August, 1998.
  2. Ravi Shanker, “The Profession of Communication and Media” National Symposium on Communicating with Youth, Department of Youth Affairs, GOI, February, 1997.
  3. Ravi Shanker, “Promotional Strategies for Tourism Marketing” UGC national seminar on Contemporary Issues in Tourism Kurukushetra University, Kurukshetra, March, 1994.
  4. Ravi Shanker, “Tourism Promotion - The Indian Experience” Convention on Potential of Tourism Growth between Africa and India Indian Society for Afro-Asian Studies, New Delhi, March, 1994.
  5. Ravi Shanker, “Communication Challenges in Changing Business Environment” National seminar on Role of Managers in Changing Business Environment, Centre of Management Development, March, 1994.
  6. Ravi Shanker, “Rural Markets in Transition: Advertising and Media Strategies” Sixth Annual Management Education Convention Association of Indian Management Schools, MDI Campus August, 1994.
  7. Ravi Shanker, “Emerging Trends in Indian Advertising Industry” UGC Teachers Training Programme on Advertising and Public Relations organized by D.A.  University, Indore, December, 1994.
  8. Ravi Shanker, “Levels of PR Education” UGC National seminar on Public Relations Education and Training, Osmania University, Hyderabad, October, 1993.
  9. Ravi Shanker, “Impact of TV Advertising in Rural India” National seminar in Social Impact of TV Advertising, Indian Institute of Mass Communication, New Delhi, April, 1991.


Books / Chapters / Case / Others:

  1. Ravi Shanker, “Getting MBA Degree Business & Management Chronicle Vol 14, No. 5, Chronicle Publications, New Delhi, March, 2010.
  2. Ravi Shanker, “Servqual Measurements in Retail Services, Retail Banking and IT Services”, Rai Management Journal April-May, 2004.
  3. Ravi Shanker, Services Marketing: Text and Readings Excel Books, New Delhi, January, 2002.
  4. Ravi Shanker et al, Advertising and Public Relations New Delhi, 2000.
  5. Ravi Shanker, Service Marketing: The Indian Experience, New Delhi: Manas Publication, 1993,   1997and 1998, p.527.
    Ravi Shanker, “Issues in Mass Communication” Indian Institute of Mass Communication and Konark Publication, 1998.
  6. Ravi Shanker, “Customer Service” Managerial Skills for Technical Personnel"S Ravishankar Ed Jaico Publishing House, Bombay 1994.
  7. Ravi Shanker, Managing Distribution:  Manas Publications, New Delhi 1992, p.200.
  8. Ravi Shanker et al, Element of Salesmanship National Council of Educational Research and Training (NCERT), New Delhi, 1991.
  9. Ravi Shanker, “Sales Management” IGNOU.
  10. Ravi Shanker, “Management of Marketing Communication and Advertising”: IGNOU.